Hi, I’m Anastasia — an aspiring designer passionate about crafting clean, user-friendly interfaces
With a solid background in marketing, I realized I wanted not just write emails and give presentations about designs someone else made. I want to make them myself.
I’m also drawn to building complex things and naturally inclined toward systematic, detail-oriented work.
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Anastasia Kuzmina
UX/UI designer
Skills
UI/UX
Mobile design
Accessibility
HTML/CSS
JS
Webflow
Cinema 4D
Adobe Suite
Kling
LoRa
LLM
Google Analytics
Recraft
Branding
Product design
Hi, I’m Anastasia — a designer passionate about crafting clean, user-friendly interfaces
With a solid background in marketing, I realized I wanted not just present designs someone else made. I want to make them myself.
I’m also drawn to building complex things and naturally inclined toward systematic, detail-oriented work.
Case studies
Work experience
I started my career in marketing but shifted to UX/UI to create experiences, not just analyze or present them. Now I focus on crafting intuitive, high-quality digital products.
Product designer
2024 — 2025 Sep
NDA startup
— Served as sole designer, built and implemented comprehensive design system from scratch, reducing UI development time
— Collaborated closely with development teams to optimize handoff processes, significantly improving product team efficiency and workflow
— Redesigned interface logic and architecture based on user research insights, resulting in 18% i— Increase in user engagement and improved overall user experience
— Designed user experiences for key product features, regularly presented solutions to stakeholders
— Collaborated closely with development teams to optimize handoff processes, significantly improving product team efficiency and workflow
— Redesigned interface logic and architecture based on user research insights, resulting in 18% i— Increase in user engagement and improved overall user experience
— Designed user experiences for key product features, regularly presented solutions to stakeholders
UX/UI designer
2023 — 2025
Ipak Yoli Banki
— Implemented comprehensive bank website redesign including product pages, forms, and user interfaces, resulting in 40% increase in site traffic and significantly improved user experience metrics
— Designed and developed complex financial calculators and application forms with streamlined user flows, enhancing customer conversion rates
— Created custom 3D illustrations and visual assets that elevated brand perception
— Delivered developer-ready assets and comprehensive documentation
— Designed and developed complex financial calculators and application forms with streamlined user flows, enhancing customer conversion rates
— Created custom 3D illustrations and visual assets that elevated brand perception
— Delivered developer-ready assets and comprehensive documentation
Various contract positions
2023 — 2024
I created banners for digital ads, designed store screenshots, brochures for print and illustrations.
User Experience designer
2021 — 2023
Leroy Merlin
— Designed email templates for B2C and B2B campaigns with responsive layouts optimized for engagement and conversion
— Mapped customer journeys across web, app, and email to improve checkout experience and retention
— Created A/B test variations for landing pages and email campaigns, analyzing results to optimize design and engagement
— Collaborated with e-commerce UX team to align marketing campaigns with overall user experience strategy
— Mapped customer journeys across web, app, and email to improve checkout experience and retention
— Created A/B test variations for landing pages and email campaigns, analyzing results to optimize design and engagement
— Collaborated with e-commerce UX team to align marketing campaigns with overall user experience strategy
Marketing executive
2014 — 2021
Air France KLM
It was a great experience, from coordinating with global teams to printing brochures. Every detail matters. As part of the job, I worked with creative teams to produce tons of graphic materials. I also traveled a lot, communicated with many people, organized events, and ran digital campaigns. At one point, the Russia and CIS region was leading in online sales growth. I left during COVID when planes stopped flying, and it was a very sad time. I even have a few photos in the airline uniform!
Education & bootcamps
I started in marketing but shifted to UX/UI to shape interactions, not just analyze them. Now, I focus on building intuitive, high-quality digital experiences.
Moscow State University
I graduated a while ago with a degree in Linguistics and Communications, focusing on English, French, and Spanish. I earned my diploma with honours.
